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The Process
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We don't do mystery brokerage. Every step of MGR's commercial relist process — pricing, marketing channels, buyer-list cross-referencing, reporting cadence — is written down in a 32-page playbook. Read it before you ever pick up the phone.
Six steps, every time. No surprises. The numbered list below is what's in the playbook PDF — each step is its own chapter with timing, deliverables, and what we ask of you.
Why didn't it sell? Pricing, marketing, or buyer pool — pick one or all three.
Written diagnosis in week 1, sourced from prior MLS history and showing log.
You get a clear, honest answer before you commit.
Most expired listings were priced off comps that have since moved.
Updated comp set, cap-rate analysis, sub-market absorption rate, NOI reset.
A list price defensible to a buyer's lender.
List price isn't the only lever. Concessions, holdbacks, financing terms.
We rebuild the offering memorandum — not just the number.
More qualified offers, faster.
MLS and a sign is residential thinking on a commercial asset.
LoopNet + Crexi + CoStar + paid + 4,200-broker email + targeted social.
Reach 5–10× the qualified buyer pool of the prior cycle.
Open-market buyers are slower and pickier than principals.
4,000+ investor list filtered by asset type + 1031 deadline.
50%+ of MGR commercial deals close with a buyer from our list.
The #1 complaint after an expired listing is broker silence.
Every Friday: showings, comps moved, market signal, next-week plan.
You know whether things are working without having to chase.
Page previews from past relistings — flyer, OM, broker email, paid creative. Every relisting gets its own bespoke set.
Asset overview + photos
Full investment package
B2B outreach copy
LoopNet / Crexi units
So you can compare it against what your prior broker did, side-by-side.
Randy has spent over a decade in SoCal commercial real estate, much of it cleaning up listings that previous brokers couldn't move. He wrote this playbook so owners can evaluate the work before committing to a broker — not after.
The 6-step process isn't fluff. I could literally see which step we were on every week.
I'd never read a playbook from a broker before signing. After reading Randy's, I couldn't imagine going back.
Pricing, marketing, buyer list. Exactly the three things my prior broker fumbled. They were all written down in the package.
A 43-year SoCal real-estate firm with in-house property management and a deep investor list. The playbook works because it sits on top of decades of relationships.
Most owners do both. Start with the PDF, then book the call once you've read it.
The Playbook is on its way. If you don't see it in a few minutes, check spam — or call Randy direct at (760) 684-2139.
No pitch, no obligation. Bring your property details and we'll talk through what we'd do differently — on a call or in person at any of our six SoCal offices.
Can't find what you're looking for? Email rsanchez@mgrrealestate.com or call (760) 684-2139.